Calculated Metrics
CPM
Cost Per Mille
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Needs: Ad Spend, Impressions
CPC
Cost Per Click
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Needs: Ad Spend, Clicks
CTR
Click-Through Rate
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Needs: Clicks, Impressions
CVR
Conversion Rate
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Needs: Conversions, Clicks
CPA
Cost Per Acquisition
—
Needs: Ad Spend, Conversions
ROAS
Return on Ad Spend
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Needs: Revenue, Ad Spend
CPL
Cost Per Lead
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Needs: Ad Spend, Leads
CPD
Cost Per Donation
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Needs: Ad Spend, Donations
Rev/Click
Revenue Per Click
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Needs: Revenue, Clicks
RPM
Revenue Per Mille
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Needs: Revenue, Impressions